After leading the big rival HBO, Showtime began to expand access to Internet services that allow customers the hundreds of television episodes and movies.

While many networks, including HBO and Showtime, has made a number of programming available through the traditional system-on-demand video over the years, Internet streaming interface more functional and have more options in the show and movie. HBO made a competing service, HBO go, widely available to customers last year, drawing rave reviews and motivate other television networks to try to match.

Tom Christie, Showtime’s executive vice president of affiliate sales and marketing, admitted in an interview that HBO has forged ahead with HBO go and called it “an excellent product.” But he said HBO head start “have an effect on our business discreet.”

“We took a look at what they do, and we take a look at what else is happening in the space is often referred to as ‘ TV Everywhere ‘,” Mr. Christie said. “We took our time to be cautious and collect the best product we can. “